Executed a full rebrand for Deville Vodka Seltzer, transforming the product from dull black cans into a vibrant identity inspired by California’s adrenaline-fueled lifestyle and deep roots in car racing. Designed all product packaging, including can designs, variety packs, casing, and box design, along with assorted printed collateral. Managed direct client communication to ensure brand consistency. The rebrand catered to outdoor enthusiasts seeking a bold, energetic drink experience, and the work has since been award-winning and continues to gain recognition.